DIOR x Luma Visual Arts for Young Talent InstallationWord of Mouth Video Installation
Art of Color Arles, France 2023
OFFSCREEN Paris, France 2024
Kyotographie Festival Kyoto, Japan 2024
OFFSCREEN Paris, France 2024
Kyotographie Festival Kyoto, Japan 2024
‘Word of Mouth’ is a series that features 9 individuals given the same set of random yet curated words. they are to share the first word that comes to mind. Filmed from both the back and front, ‘Word of Mouth’ juxtaposes and studies one’s body language with one’s facial expressions.
Initially inspired by the game, chinese whispers. ‘Word of Mouth’ explores the power of language and how words have differing associations to each individual. It has developed into both a talent-participatory and audience-viewing experience.
A diverse range of individuals from different age groups and walks of life voluntarily participated in the project. Some came and left, feeling more comfortable than others. ‘Word of Mouth’ aims to explore the nature of how people react and interact with the spaces and words they are placed in/with and how that reflects today’s zeigeist.
Film Director
Jermine Chua
Art Director
Jermine Chua